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George Ebinger

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George Ebinger

Birth
Kingston, Ulster County, New York, USA
Death
16 Feb 1935 (aged 75)
Flatbush, Kings County, New York, USA
Burial
Brooklyn, Kings County, New York, USA Add to Map
Plot
Section G, Lot 37437
Memorial ID
View Source
George Ebinger was the founder of Ebinger Baking Company, Inc. He moved from his birthplace in Kingston, NY to Jersey City, NJ when he was a young man and where he appears in the 1880 Federal census. From there he went to Manhattan to work in a bakery on the upper West Side. He moved to Brooklyn in 1898 where he opened his own store on Flatbush Avenue. At the time there was no single retail concern which controlled any considerable share of the baking business. After bringing his three sons into the business they developed the family-owned chain of 50 bakeries in Brooklyn, Queens and Nassau. Although they had a substantial clientele from Manhattan, they refused to open any stores there because of the high rents. Chauffeured limousines could often be seen at their stores including their “day old” outlet. The central office of the company was at 2290 Bedford Avenue in Flatbush.

Perhaps the most company’s famous product was Ebinger’s Blackout Cake. Starting out as a highly acclaimed dark chocolate layer cake, according to a 1969 New York Times article, the cake’s name was solidified during World War II when blackout drills were performed in homes around the borough to avoid silhouetting battleships leaving from the Brooklyn Navy Yard. Blackout, black cake—it was a no-brainer.

Mr. Ebinger retired in 1915. His three sons took over the business with a third generation of Ebinger’s following close behind. Mr. Ebinger was an ardent baseball fan and was a familiar figure at Ebbet’s Field, which was close to his home, to watch his beloved Brooklyn Dodgers.

Ebinger Baking Company was an institution in New York. It was the largest, multi-unit, exclusively retail bakery on the eastern seaboard. In its heyday it brought in one ton of apples daily, from an exclusive farm in upstate New York, and consumed 23,000 pounds of butter weekly. The company began to falter in 1972, even though it had $12.75 million in cakes, pies and bread and soon closed its doors for good. Others tried to resurrect the company in 1982, 1989 and 1992, or at least its products especially its most famous one (Blackout cake.) The "Brooklyn Diner" with two locations in Manhattan do have it on their menu, true to the original recipe.

Mr. Ebinger passed away at his home at 412 Marlborough Road in the Flatbush section of Brooklyn.
George Ebinger was the founder of Ebinger Baking Company, Inc. He moved from his birthplace in Kingston, NY to Jersey City, NJ when he was a young man and where he appears in the 1880 Federal census. From there he went to Manhattan to work in a bakery on the upper West Side. He moved to Brooklyn in 1898 where he opened his own store on Flatbush Avenue. At the time there was no single retail concern which controlled any considerable share of the baking business. After bringing his three sons into the business they developed the family-owned chain of 50 bakeries in Brooklyn, Queens and Nassau. Although they had a substantial clientele from Manhattan, they refused to open any stores there because of the high rents. Chauffeured limousines could often be seen at their stores including their “day old” outlet. The central office of the company was at 2290 Bedford Avenue in Flatbush.

Perhaps the most company’s famous product was Ebinger’s Blackout Cake. Starting out as a highly acclaimed dark chocolate layer cake, according to a 1969 New York Times article, the cake’s name was solidified during World War II when blackout drills were performed in homes around the borough to avoid silhouetting battleships leaving from the Brooklyn Navy Yard. Blackout, black cake—it was a no-brainer.

Mr. Ebinger retired in 1915. His three sons took over the business with a third generation of Ebinger’s following close behind. Mr. Ebinger was an ardent baseball fan and was a familiar figure at Ebbet’s Field, which was close to his home, to watch his beloved Brooklyn Dodgers.

Ebinger Baking Company was an institution in New York. It was the largest, multi-unit, exclusively retail bakery on the eastern seaboard. In its heyday it brought in one ton of apples daily, from an exclusive farm in upstate New York, and consumed 23,000 pounds of butter weekly. The company began to falter in 1972, even though it had $12.75 million in cakes, pies and bread and soon closed its doors for good. Others tried to resurrect the company in 1982, 1989 and 1992, or at least its products especially its most famous one (Blackout cake.) The "Brooklyn Diner" with two locations in Manhattan do have it on their menu, true to the original recipe.

Mr. Ebinger passed away at his home at 412 Marlborough Road in the Flatbush section of Brooklyn.


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