Consumer Reporter, Television Journalist. Best known for the television program “Fight Back! With David Horowitz,” which investigated consumer complaints. He earned a master’s degree in journalism from Northwestern University and worked for several newspapers and television stations in the Midwest. He opened the first NBC News bureau during the Vietnam War and worked as a writer for NBC’s “Hunter-Brinkley Report.” He was offered a position to develop consumer awareness at KNBC-TV, but almost turned it down after learning six others had declined it. The show debuted in September 1976 and was initially called “California Byline.” It was one of the first consumer information shows to be taped before a live studio audience. In mid-1977, the title was changed to “Consumer Byline” and was nationally syndicated the following January. In February 1980, the first episode under the name “Fight Back! With David Horowitz” premiered featuring a segment shot in North Carolina and a commercial challenge of the Volkswagen Rabbit. The show blended hard-hitting journalism and humor. One of the more popular segments was the "Fight Back! Commercial Challenge." The challenge involved taking a commercial claim and challenging it, such as testing the toughness of American Tourister luggage by having a gorilla throw it around. The show garnered him fifteen Emmy Awards. After the show ended in 1992, he hosted a weekly radio show on KGIL 1260AM, titled “Fight Back!” and covered many of the same topics as the television show. The broadcast was aired on over 200 radio stations. He was a regular guest on “The Tonight Show with Johnny Carson,” and appeared as himself on television shows, including “Silver Spoons,” “Alf,” “The Golden Girls,” and “Saved by the Bell.” A harrowing moment in his career occurred in August 1987 during KNBC’s 4:00 PM news broadcast when a gunman took him hostage on the air. He calmly read the gunman’s statements on camera, then the gunman revealed he was holding a BB gun and surrendered it. This led to Horowitz campaigning in California and New York to ban realistic toy guns.