Creator. He created the Pillsbury Doughboy mascot. He was a copywriter for Pillsbury's longtime advertising agency. Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line. Perz imagined a living dough boy popping out of a Pillsbury Crescent Rolls can. To distinguish the dough boy from the rolls, he gave it a scarf, a chef's hat, two big blue eyes, a blush, and a soft, warm chuckle when poked in the stomach.
Creator. He created the Pillsbury Doughboy mascot. He was a copywriter for Pillsbury's longtime advertising agency. Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line. Perz imagined a living dough boy popping out of a Pillsbury Crescent Rolls can. To distinguish the dough boy from the rolls, he gave it a scarf, a chef's hat, two big blue eyes, a blush, and a soft, warm chuckle when poked in the stomach.
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