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Adolphus Williamson Green

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Adolphus Williamson Green Famous memorial

Birth
Boston, Suffolk County, Massachusetts, USA
Death
8 Mar 1917 (aged 74)
New York, New York County, New York, USA
Burial
Greenwich, Fairfield County, Connecticut, USA Add to Map
Memorial ID
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Businessman, Lawyer. He founded the National Biscuit Company, known today as Nabisco. Born to immigrant parents, he traveled to Chicago in the 1870s where he became friends with a Postal Contractor by the name of Charles Walsh. Walsh had a beautiful daughter named Esther, and on July 3, 1879, she became Esther Green. They had 8 children. In 1889 in Chicago, a group of bakers approached Green about consolidating their businesses into one large bakery. The result was the American Biscuit Company. Around the same time, another lawyer in New York, William Henry Moore, was approached by a group of bakers to consolidate their businesses into one large bakery. The result of this merger was the New York Biscuit Company. Stiff competition grew between the two companies until February 3, 1898, when the two rivals met in New Jersey to create a truce and combine the two companies into the National Biscuit Company (Nabisco). He was a shrewd and firm businessman who was also concerned about sanitary food conditions at the time. Up until this time, cookies and crackers were delivered, in bulk, to stores via barrels and crates and sold by quantity, or weight, to consumers. Bugs would crawl into the barrels, pets would sleep in them, etc. These activities were not conducive to keeping foods fresh and sanitary. As a result, he came up with the idea of individually packing his cookie and crackers to keep the products fresh and sanitary. One of his most famous products, and first to be packaged, was a thick soda cracker named Uneeda Biscuit. This product was heavily advertised on billboards, trolley cards, and painted on the sides of metropolitan buildings. It was an instant success and the phrase "Uneeda Biscuit" became a household phrase. Millions of boxes were sold at 5 cents each. A new advertising figure was created by the Ayer Advertising Agency in Philadelphia to promote this product and company--the Uneeda Kid. Wearing his trademark yellow rain romper, hat, and carrying a box of Uneeda Biscuit, the kid was used to illustrate the moisture-proof properties of the new Uneeda Biscuit package. The kid was modeled by the 5 year old nephew of Ayer executive Joseph Geisinger. His name was Gordon Stille. Green made several trips around the country to examine the bakeries and sales offices of his new company. He was a generous leader, who believed in rewarding and commending those employees who did a good job. During Christmas 1914, he gave every employee of the National Biscuit Company a $5.00 gold piece. He died in New York City, at his home in the Plaza Hotel, of pneumonia, which he contracted on one of his bakery tours. His funeral was held at St. Mary's Church in Greenwich, CT., where he attended church services and donated two large stained glass windows. The windows are still in place today. Every location of the National Biscuit Company closed for one hour at 11:00 in observance of his funeral. The New York offices of the National Biscuit Company closed all day. His company lives on and is now famous for Premium Crackers, Ritz Crackers, Oreo Cookies, Chips Ahoy Cookies, Triscuit Crackers, and Wheat Thins. He is buried next to his wife, Esther.
Businessman, Lawyer. He founded the National Biscuit Company, known today as Nabisco. Born to immigrant parents, he traveled to Chicago in the 1870s where he became friends with a Postal Contractor by the name of Charles Walsh. Walsh had a beautiful daughter named Esther, and on July 3, 1879, she became Esther Green. They had 8 children. In 1889 in Chicago, a group of bakers approached Green about consolidating their businesses into one large bakery. The result was the American Biscuit Company. Around the same time, another lawyer in New York, William Henry Moore, was approached by a group of bakers to consolidate their businesses into one large bakery. The result of this merger was the New York Biscuit Company. Stiff competition grew between the two companies until February 3, 1898, when the two rivals met in New Jersey to create a truce and combine the two companies into the National Biscuit Company (Nabisco). He was a shrewd and firm businessman who was also concerned about sanitary food conditions at the time. Up until this time, cookies and crackers were delivered, in bulk, to stores via barrels and crates and sold by quantity, or weight, to consumers. Bugs would crawl into the barrels, pets would sleep in them, etc. These activities were not conducive to keeping foods fresh and sanitary. As a result, he came up with the idea of individually packing his cookie and crackers to keep the products fresh and sanitary. One of his most famous products, and first to be packaged, was a thick soda cracker named Uneeda Biscuit. This product was heavily advertised on billboards, trolley cards, and painted on the sides of metropolitan buildings. It was an instant success and the phrase "Uneeda Biscuit" became a household phrase. Millions of boxes were sold at 5 cents each. A new advertising figure was created by the Ayer Advertising Agency in Philadelphia to promote this product and company--the Uneeda Kid. Wearing his trademark yellow rain romper, hat, and carrying a box of Uneeda Biscuit, the kid was used to illustrate the moisture-proof properties of the new Uneeda Biscuit package. The kid was modeled by the 5 year old nephew of Ayer executive Joseph Geisinger. His name was Gordon Stille. Green made several trips around the country to examine the bakeries and sales offices of his new company. He was a generous leader, who believed in rewarding and commending those employees who did a good job. During Christmas 1914, he gave every employee of the National Biscuit Company a $5.00 gold piece. He died in New York City, at his home in the Plaza Hotel, of pneumonia, which he contracted on one of his bakery tours. His funeral was held at St. Mary's Church in Greenwich, CT., where he attended church services and donated two large stained glass windows. The windows are still in place today. Every location of the National Biscuit Company closed for one hour at 11:00 in observance of his funeral. The New York offices of the National Biscuit Company closed all day. His company lives on and is now famous for Premium Crackers, Ritz Crackers, Oreo Cookies, Chips Ahoy Cookies, Triscuit Crackers, and Wheat Thins. He is buried next to his wife, Esther.

Bio by: Jan Franco



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  • Maintained by: Find a Grave
  • Originally Created by: Jan Franco
  • Added: May 3, 2007
  • Find a Grave Memorial ID:
  • Find a Grave, database and images (https://www.findagrave.com/memorial/19195269/adolphus_williamson-green: accessed ), memorial page for Adolphus Williamson Green (14 Jan 1843–8 Mar 1917), Find a Grave Memorial ID 19195269, citing Saint Marys Cemetery, Greenwich, Fairfield County, Connecticut, USA; Maintained by Find a Grave.