"The Father of Modern Advertising". Born, the third of eight children, in Freiburgh, Baden-Wurttenberg, Germany. He was brought back to their home in Galveston, Texas by his American parents: Morris & Nettie (who were both of Jewish and German Descent) as soon as he was strong enough to travel. After graduationg from high school in Galveston, his father (a successful banker) got him a position "sweeping floors and cleaning up" for $10.00 per week at Lord & Thomas, a prestigious Chicago advertising firm. He quickly rose through the ranks becoming their top salesman. He eventually bought the company where he stayed for 40 years while the firm became the largest advertising firm in the US with offices in New York, Toronto, Paris, London, San Francisco, and Los Angeles. He "invented " the idea of "drinking orange juice for health" right after he started to represent The Sunkist Growers Company In 1911, Lasker created a Palmolive dish soap campaign that propelled that brand to number one. He also represented Van Camp's pork and beans; California Fruit Exchange, Goodyear Tire & Rubber Co. Kimberly-Clark, American Tobacco, Pepsodent and The Quaker Oats Company to name but a few.
In 1921 Lasker became chairman of United States Shipping Board. In 1938 he retired as President from Lord and Thomas.
In 1942 Mr. Lasker set up the Albert and Mary Lasker Foundation, which funds medical research and whose annual award is, in many circles, considered to be second only to the Nobel Prize.Mr Lasker died on May 30, 1952 at the age of 73.He lies here beside his wife, Mary. The tomb is located at the following coordinates:latitude: 41.097417937673555; longitude: -73.8584366440773
(the southeast corner of the intersection of Pocantico Road with Strollers Way).
In 1921 Lasker became chairman of United States Shipping Board. In 1938 he retired as President from Lord and Thomas.
In 1942 Mr. Lasker set up the Albert and Mary Lasker Foundation, which funds medical research and whose annual award is, in many circles, considered to be second only to the Nobel Prize.Mr Lasker died on May 30, 1952 at the age of 73.He lies here beside his wife, Mary. The tomb is located at the following coordinates:latitude: 41.097417937673555; longitude: -73.8584366440773
(the southeast corner of the intersection of Pocantico Road with Strollers Way).
"The Father of Modern Advertising". Born, the third of eight children, in Freiburgh, Baden-Wurttenberg, Germany. He was brought back to their home in Galveston, Texas by his American parents: Morris & Nettie (who were both of Jewish and German Descent) as soon as he was strong enough to travel. After graduationg from high school in Galveston, his father (a successful banker) got him a position "sweeping floors and cleaning up" for $10.00 per week at Lord & Thomas, a prestigious Chicago advertising firm. He quickly rose through the ranks becoming their top salesman. He eventually bought the company where he stayed for 40 years while the firm became the largest advertising firm in the US with offices in New York, Toronto, Paris, London, San Francisco, and Los Angeles. He "invented " the idea of "drinking orange juice for health" right after he started to represent The Sunkist Growers Company In 1911, Lasker created a Palmolive dish soap campaign that propelled that brand to number one. He also represented Van Camp's pork and beans; California Fruit Exchange, Goodyear Tire & Rubber Co. Kimberly-Clark, American Tobacco, Pepsodent and The Quaker Oats Company to name but a few.
In 1921 Lasker became chairman of United States Shipping Board. In 1938 he retired as President from Lord and Thomas.
In 1942 Mr. Lasker set up the Albert and Mary Lasker Foundation, which funds medical research and whose annual award is, in many circles, considered to be second only to the Nobel Prize.Mr Lasker died on May 30, 1952 at the age of 73.He lies here beside his wife, Mary. The tomb is located at the following coordinates:latitude: 41.097417937673555; longitude: -73.8584366440773
(the southeast corner of the intersection of Pocantico Road with Strollers Way).
In 1921 Lasker became chairman of United States Shipping Board. In 1938 he retired as President from Lord and Thomas.
In 1942 Mr. Lasker set up the Albert and Mary Lasker Foundation, which funds medical research and whose annual award is, in many circles, considered to be second only to the Nobel Prize.Mr Lasker died on May 30, 1952 at the age of 73.He lies here beside his wife, Mary. The tomb is located at the following coordinates:latitude: 41.097417937673555; longitude: -73.8584366440773
(the southeast corner of the intersection of Pocantico Road with Strollers Way).
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