Eunice was the first child of William and Rose (Woerner) Gohl. She graduated from Webster Groves High School and then attended Washington University, in St. Louis. She married Victor Farmer in 1941, and they had 4 children, Carole, Dale, Victoria and Laurie. Eunice influenced generations of women in St. Louis and across the country through her syndicated newspaper column "Sew Simple". Eunice firmly believed that home sewers should use beautiful fabrics, unique trims and custom tailoring techniques in order to create designer level clothes for themselves. Home sewing with style was a way to emulate or create the best. She wrote her column from 1959 for nearly 50 years before turning it over to her daughter Vicki. At its height, the column appeared in over 450 newspaper, she was the 'Dear Abby' of home sewers everywhere! Her friends had begged her to teach them how to sew with flair, which led to her first shop in Webster Groves. She made frequent buying trips to New York City, where she attended coveted press showings and was invited to events with designers such as Bill Blass, Oscar de la Renta and many others. Eunice always said she owned no play clothes - everything she wore was a custom designer outfit created from her own fabrics. She dazzled customers and friends with the confidence that they too could create clothing that would make them feel glamorous and self-assured.
Eunice was the first child of William and Rose (Woerner) Gohl. She graduated from Webster Groves High School and then attended Washington University, in St. Louis. She married Victor Farmer in 1941, and they had 4 children, Carole, Dale, Victoria and Laurie. Eunice influenced generations of women in St. Louis and across the country through her syndicated newspaper column "Sew Simple". Eunice firmly believed that home sewers should use beautiful fabrics, unique trims and custom tailoring techniques in order to create designer level clothes for themselves. Home sewing with style was a way to emulate or create the best. She wrote her column from 1959 for nearly 50 years before turning it over to her daughter Vicki. At its height, the column appeared in over 450 newspaper, she was the 'Dear Abby' of home sewers everywhere! Her friends had begged her to teach them how to sew with flair, which led to her first shop in Webster Groves. She made frequent buying trips to New York City, where she attended coveted press showings and was invited to events with designers such as Bill Blass, Oscar de la Renta and many others. Eunice always said she owned no play clothes - everything she wore was a custom designer outfit created from her own fabrics. She dazzled customers and friends with the confidence that they too could create clothing that would make them feel glamorous and self-assured.
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