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John Leonard “Leonard” Baier Jr.

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John Leonard “Leonard” Baier Jr.

Birth
Greenfield, Franklin County, Massachusetts, USA
Death
25 Oct 1939 (aged 83)
Atlantic City, Atlantic County, New Jersey, USA
Burial
Pleasantville, Atlantic County, New Jersey, USA Add to Map
Memorial ID
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John Leonard Baier, Jr., was born in Greenfield, Massachusetts, the son of German immigrants.. He moved to Egg Harbor City with his parents while he was a young boy. The Baiers later moved to Gloucester Landing, a small settlement on the Mullica River, where John L. Baier, Jr. left home at 16 and went to work in Philadelphia. He eventually moved to Atlantic City where he began his grocery career with his future father-in-law, James Henry Mason, Sr., one of the leading grocers, bankers and real estate men of Atlantic City.
In 1877, John L. Baier, Jr. formed a partnership with his father, as J. L. Baier and Son, at 1009 Atlantic Avenue, and in 1880 the store was moved to 1117 Atlantic Avenue, where it continued until the retirement of John L. Baier, Jr. in 1934. In the early days, Baier & Son supplied many of the hotels and the store was noted for its large sale of butter.
" . . . He stopped at each hotel and cottage:
J. Leonard Baier passed on at the ripe old age of 83. He was a kind and gentle man, a fine upstanding citizen, raised a grand family that has and still is playing an important role in the community life of our town and other towns -- but he will be best and longest remembered as the old-fashioned town grocer. He ran a store when groceries were groceries - and not fast-moving chains with red fronts, or supermarkets, or self-servers or drug stores. Which is not to cast any aspersions on the present tempo of the grocery business, which has had to advance and streamline and cowldash the take on new twists like everything else in our moving age; but it is just to emphasize the point that Leonard Baier, like the Steubers and the Masons and the Ed. Doughtys and the Stewarts and others - bless ‘em all - was a grocer who stood behind the counter and worked and knew all his customers by their first names and served with and for them like a father. When he first started to work at it, ‘way back there in 1876 as a clerk for J. H. Mason, no business was done by telephone for the simple reason that there were no phones. Think of that! -- nothing to disturb the peace and tranquility that should be the home. Their clocks ticked then and could be heard along an occasional knock on the front door - but nothing else. Leonard Baier went out in the mornings with a horse and wagon and stopped at each hotel and cottage for orders -- and we mean "each." Later in the day he would deliver the provisions. His father opened a store at 1009 Atlantic Avenue the following year. Soon his father took him into the firm and as the years went on he took his sons in in turn, and the new store at 1017 Atlantic Avenue opened for business since 1880 - almost 60 years ago, and until recently still doing business - has become a commercial tradition in Atlantic City. Always it was a first-class store, giving first-class satisfaction, and always until more recent years Leonard Baier was working in it, usually in his shirt sleeves and always smiling and good-humored. That's the picture we have of him as we read of his passing and a mighty pleasant one for memory it is, too -- the man who worked and served and lived to be 83 to enjoy the fruits of his labor and see the fine results of his efforts. Who could ask more of life's span?
Funeral services were held at the Jeffries and Keates Funeral Home. The services were presided over by Rev. W. Roland Raver, of Central Methodist Church, who officiated in the absence of Rev. R. R. Perinchief, Pastor of St. Paul's Church, of which the deceased was a member.
Dr. Raver traced the history of Leonard Baier back from the beginning when he built his store on Atlantic Avenue,. opposite from which were sand dunes and pine and scrub oak. He held the deceased up as a shining example and brought out that for 30 years the late Mr. Baier had sung in the choir and for 25 years had served as secretary of his church.
Evan Prosser sang "Sometime We Will Understand" and "Abide With Me," with Miss Gertrude Kirsteen at the organ.
Leonard Baier had been a member of Trinity Lodge of Masons for 50 years and was given a Masonic service.

John Leonard Baier, Jr., was born in Greenfield, Massachusetts, the son of German immigrants.. He moved to Egg Harbor City with his parents while he was a young boy. The Baiers later moved to Gloucester Landing, a small settlement on the Mullica River, where John L. Baier, Jr. left home at 16 and went to work in Philadelphia. He eventually moved to Atlantic City where he began his grocery career with his future father-in-law, James Henry Mason, Sr., one of the leading grocers, bankers and real estate men of Atlantic City.
In 1877, John L. Baier, Jr. formed a partnership with his father, as J. L. Baier and Son, at 1009 Atlantic Avenue, and in 1880 the store was moved to 1117 Atlantic Avenue, where it continued until the retirement of John L. Baier, Jr. in 1934. In the early days, Baier & Son supplied many of the hotels and the store was noted for its large sale of butter.
" . . . He stopped at each hotel and cottage:
J. Leonard Baier passed on at the ripe old age of 83. He was a kind and gentle man, a fine upstanding citizen, raised a grand family that has and still is playing an important role in the community life of our town and other towns -- but he will be best and longest remembered as the old-fashioned town grocer. He ran a store when groceries were groceries - and not fast-moving chains with red fronts, or supermarkets, or self-servers or drug stores. Which is not to cast any aspersions on the present tempo of the grocery business, which has had to advance and streamline and cowldash the take on new twists like everything else in our moving age; but it is just to emphasize the point that Leonard Baier, like the Steubers and the Masons and the Ed. Doughtys and the Stewarts and others - bless ‘em all - was a grocer who stood behind the counter and worked and knew all his customers by their first names and served with and for them like a father. When he first started to work at it, ‘way back there in 1876 as a clerk for J. H. Mason, no business was done by telephone for the simple reason that there were no phones. Think of that! -- nothing to disturb the peace and tranquility that should be the home. Their clocks ticked then and could be heard along an occasional knock on the front door - but nothing else. Leonard Baier went out in the mornings with a horse and wagon and stopped at each hotel and cottage for orders -- and we mean "each." Later in the day he would deliver the provisions. His father opened a store at 1009 Atlantic Avenue the following year. Soon his father took him into the firm and as the years went on he took his sons in in turn, and the new store at 1017 Atlantic Avenue opened for business since 1880 - almost 60 years ago, and until recently still doing business - has become a commercial tradition in Atlantic City. Always it was a first-class store, giving first-class satisfaction, and always until more recent years Leonard Baier was working in it, usually in his shirt sleeves and always smiling and good-humored. That's the picture we have of him as we read of his passing and a mighty pleasant one for memory it is, too -- the man who worked and served and lived to be 83 to enjoy the fruits of his labor and see the fine results of his efforts. Who could ask more of life's span?
Funeral services were held at the Jeffries and Keates Funeral Home. The services were presided over by Rev. W. Roland Raver, of Central Methodist Church, who officiated in the absence of Rev. R. R. Perinchief, Pastor of St. Paul's Church, of which the deceased was a member.
Dr. Raver traced the history of Leonard Baier back from the beginning when he built his store on Atlantic Avenue,. opposite from which were sand dunes and pine and scrub oak. He held the deceased up as a shining example and brought out that for 30 years the late Mr. Baier had sung in the choir and for 25 years had served as secretary of his church.
Evan Prosser sang "Sometime We Will Understand" and "Abide With Me," with Miss Gertrude Kirsteen at the organ.
Leonard Baier had been a member of Trinity Lodge of Masons for 50 years and was given a Masonic service.



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