Robert Sarnoff joined RCA in 1948, when he was hired as an account executive in the sales department of RCA's National Broadcasting Company subsidiary.
He became president of NBC in 1956, and then president of RCA in 1965. Two years later he became CEO, and then assumed the position of Chairman from his father in 1970.
Robert Sarnoff joined RCA in 1948, when he was hired as an account executive in the sales department of RCA's National Broadcasting Company subsidiary.
He became president of NBC in 1956, and then president of RCA in 1965. Two years later he became CEO, and then assumed the position of Chairman from his father in 1970.
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