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Dean William Carlson

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Dean William Carlson

Birth
Minneapolis, Hennepin County, Minnesota, USA
Death
9 Nov 1996 (aged 76)
Edina, Hennepin County, Minnesota, USA
Burial
Minneapolis, Hennepin County, Minnesota, USA Add to Map
Plot
Section 34 Lot 12B Grave 12
Memorial ID
View Source
Dean Carlson dies at 76; was Gold Bond executive
By David Chanen

Star Tribune Staff Writer

Curt Carlson said his brother Dean was probably the most popular person ever to work at the Gold Bond Stamp Co. "That includes me," he said.

Dean joined the business in the early 1950s when Gold Bond and S & H Green trading stamps were collected in most households in the United States. It was Dean's success as one of Gold Bond's top four sales executives that helped Curt develop a billion-dollar collection of restaurants, hotels and a travel business known as the Carlson Companies.

One of the first things Curt Carlson mentioned Wednesday when recalling his brother's life was that "I owe a lot to him." Dean Carlson, 76, died of cancer Saturday at his home in Edina. Curt Carlson, of Long Lake, said that his brother's cancer wasn't diagnosed until the end of April but that Dean seemed to feel fine until he died.

Dean's wife, Elaine, said there wasn't anybody who didn't like him. "He had a wonderful smile," she said.

Dean Carlson was born in Minneapolis and graduated from the old West High School. He earned a bachelor's degree in business from the University of Minnesota, then enlisted in the Navy, serving as a transport pilot during World War II. After the war he started a beer bottling plant in Austin, Minn. Gold Bond had been operating for more than a decade when he joined its sales staff. He later became one of four regional managers and was responsible for several Western states, including California. Curt Carlson, who is now chairman of Carlson Companies, said 80 percent of the households collected trading stamps when Gold Bond had its best year in 1966.

Curt Carlson started Carlson Companies in 1973. Dean had retired several years earlier, but came out of retirement in the 1980s to work for a couple of years with Carlson Companies' coupon program, as well as helping its direct mail marketing division, his wife said. Another Carlson brother, Ken, now deceased, helped open Gold Bond's 330 gift redemption centers. Another brother, Warren, of Eden Prairie, was a regional manager at Gold Bond.

Dean Carlson was a 32nd-Degree Mason and was active with the Shriners.

Besides his wife and brothers, Carlson is survived by two sons, Peter, of Minneapolis, and Charles, of Plymouth, and two daughters, Pamela Morford, of Tucson, Ariz., and Priscilla Stimmler, of Minneapolis.

A memorial service will be held at 2 p.m. Saturday at Good Samaritan United Methodist Church, 5730 Grove St., Edina. Memorials to the church or the Methodist Hospital Hospice in St. Louis Park are suggested. Arrangements are by the Werness Brothers Funeral Chapel, Minneapolis.

Star Tribune
Minneapolis, Minnesota
Thursday, November 14, 1996 - Page 30 (B6)
Dean Carlson dies at 76; was Gold Bond executive
By David Chanen

Star Tribune Staff Writer

Curt Carlson said his brother Dean was probably the most popular person ever to work at the Gold Bond Stamp Co. "That includes me," he said.

Dean joined the business in the early 1950s when Gold Bond and S & H Green trading stamps were collected in most households in the United States. It was Dean's success as one of Gold Bond's top four sales executives that helped Curt develop a billion-dollar collection of restaurants, hotels and a travel business known as the Carlson Companies.

One of the first things Curt Carlson mentioned Wednesday when recalling his brother's life was that "I owe a lot to him." Dean Carlson, 76, died of cancer Saturday at his home in Edina. Curt Carlson, of Long Lake, said that his brother's cancer wasn't diagnosed until the end of April but that Dean seemed to feel fine until he died.

Dean's wife, Elaine, said there wasn't anybody who didn't like him. "He had a wonderful smile," she said.

Dean Carlson was born in Minneapolis and graduated from the old West High School. He earned a bachelor's degree in business from the University of Minnesota, then enlisted in the Navy, serving as a transport pilot during World War II. After the war he started a beer bottling plant in Austin, Minn. Gold Bond had been operating for more than a decade when he joined its sales staff. He later became one of four regional managers and was responsible for several Western states, including California. Curt Carlson, who is now chairman of Carlson Companies, said 80 percent of the households collected trading stamps when Gold Bond had its best year in 1966.

Curt Carlson started Carlson Companies in 1973. Dean had retired several years earlier, but came out of retirement in the 1980s to work for a couple of years with Carlson Companies' coupon program, as well as helping its direct mail marketing division, his wife said. Another Carlson brother, Ken, now deceased, helped open Gold Bond's 330 gift redemption centers. Another brother, Warren, of Eden Prairie, was a regional manager at Gold Bond.

Dean Carlson was a 32nd-Degree Mason and was active with the Shriners.

Besides his wife and brothers, Carlson is survived by two sons, Peter, of Minneapolis, and Charles, of Plymouth, and two daughters, Pamela Morford, of Tucson, Ariz., and Priscilla Stimmler, of Minneapolis.

A memorial service will be held at 2 p.m. Saturday at Good Samaritan United Methodist Church, 5730 Grove St., Edina. Memorials to the church or the Methodist Hospital Hospice in St. Louis Park are suggested. Arrangements are by the Werness Brothers Funeral Chapel, Minneapolis.

Star Tribune
Minneapolis, Minnesota
Thursday, November 14, 1996 - Page 30 (B6)


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